Brand Aesthetic Exploration
Guilded was a concept to bring together the finest craftspeople in a city, introduce them, and engage them to interact and push and elevate their respective crafts together. One part job board, one part industry feed, one part mentorship craftsmen and women could hand select and then shape their apprentices from a pool of highly qualified and motivated individuals. I was hired to explore branding options for the company. I presented it in a square format, heavily filtered like the photos these craftspeople might post to Instagram.